PlayEasy - Toys Brand

Sarah Kelly is a Speech and Language Therapist, Montessori teacher, mum of three and the founder and creator of PlayEasy, an Irish developmental toy brand designed to make play easier for parents and more meaningful for little ones.

Drawing on her experience working with children and families, Sarah designs every PlayEasy toy herself, with a focus on simple, engaging and developmentally appropriate play from birth to three years. Her bestselling hero product, Banana Buddy, has become a firm favourite with parents - the kind of toy babies quickly become attached to and families soon wonder how they managed without.

Since launching PlayEasy, the brand has grown from an online business into a recognised Irish toy brand, with products now stocked in Arnotts, Brown Thomas, Tony Kealys, Bella Baby, Meaghers Pharmacy and selected independent retailers across Ireland.

Sarah is also the founder and Clinical Director of SpeakEasy SLT, her Dublin-based speech and language therapy clinic, where she specialises in supporting young children and their families. She regularly shares practical, accessible advice on speech, language, play and early development through social media, podcasts, talks and parent events.

At the heart of both PlayEasy and SpeakEasy is the same belief: children don't need more toys or more pressure to develop - they need the right opportunities to play, connect and learn.