Snugí Knitwear

Snugi Knitwear, founded by Serena Grimes in 2020, is a luxury, sustainable slow fashion lifestyle brand that has quickly gained recognition for its high-quality, eco-friendly knitwear. Inspired by the rugged beauty of Donegal’s landscape, this multi-award-winning brand specialises in merino wool products across three distinct collections:

Snugibabog for baby wear, Snugi madra for dogs, and Snugi Snámh for outdoor enthusiasts and sea swimmers. The brand’s commitment to sustainability is evident in its use of natural, hypoallergenic merino wool sourced from Donegal Yarns and Italy, ensuring each piece is not only comfortable but also environmentally responsible.

At the heart of Snugi Knitwear’s mission is the revival of Ireland’s rich knitwear heritage, combined with a focus on educating consumers about wool’s eco-credentials and its role in reducing waste. The brand offers a range of products, from traditional Aran Knit jumpers, rompers, blankets, hats, to dog jumpers and accessories for outdoor activities, all made exclusively in Ireland. Snugí Knitwear aims to bring its ethos of comfort, sustainability, and timeless style to a wider audience, embodying its slogan, “The gift of comfort for a more sustainable world”.